Eye-C Takes Advantage of iOS 5 Updates
Released today, Apple iOS 5 makes it easier to tweet directly from iPhone, iPad, or iPod touch. Eye–C for iOS 5 takes advantage of the deeper integration with Twitter by publishing Eye-C taglists directly into users’ Twitter timelines.
Eye-C is a groundbreaking new way to discover and play media that lets users simply attach a familiar #tag to music, videos and pictures, creating a new kind of dynamic playlist that expands, evolves and surprises as friends and followers interact with it. Eye-C opens the door to an entirely new way of experiencing your favorite multimedia content and it is an exciting, turnkey way for artists to connect directly with fans.
Over the past few years, hash-tags have emerged as a primary tool for sharing the latest news, music, artists, events and entertainment. Yet even with the reported 84 million #nowplaying tweets per day*, the multimedia experience has so far remained limited to links to content. Eye-C takes it to the next level with an elegant experience that turns your timeline into a personal TV channel, radio station, or photo gallery.
“Twitter changed the way you engage with thoughts, links, and news you want to share – now Eye-C will change the way you engage with video, music and pictures,” said Ari Birger, founder and CEO of Eye-C. “So much of the most compelling content out there is siloed – maybe it exists on YouTube, on your phone or in a friend’s home music collection. With a single unifying hash-tag, Eye-C lets users bridge all those unconnected buckets to create an addictive, lean-back entertainment stream that you can easily enjoy anytime.”
And the fun isn’t limited to the size of your mobile device screen. Eye-C allows you to play on just about any connected device, including Airplay devices, Apple TV® and more. Don’t feel like watching a two-hour movie on your handset? Simply tap “Play on...” and you’ll get a list of nearby screens you can pass the video to – transforming media consumption from a personal event to a social entertainment experience. The Eye-C ‘Play on’ feature is compatible with Airplay for instant playback on Apple TV and others, as well as with most DLNA devices, which includes connected TVs, tablet computers, and many set-top boxes.

